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Web Design

Sep 5

A few weeks ago, Google announced that they were starting to use the security settings of a website as a ranking signal in their search algorithm. This signal has a minimal impact on search rankings now, but has the potential to receive greater emphasis over time....

May 13

We all know that Mobile continues to grow in terms of sheer volume and importance. This is especially relevant since nearly half of prospective students use their smartphone to research options for continuing education.

Let’s cover some advertiser perceptions of...

Apr 9

When it comes to websites in general, something that is often brought up is Responsive Design. I’m sure many of you have heard of responsive websites, but just in case you haven’t, I’ll provide a quick synopsis of what being responsive actually means, the benefits, and...

Mar 3

Who are Millennials?

Millennials are a generation of individuals born roughly between 1980 and 2000, the last generation born in the 20th century. Others say the Millennial generation began as far back as 1977. Occasionally Millennials...

Oct 25
The past tense in the title is important. When a new technology comes along, it is convenient to speak of it in future terms: "It's on the horizon," "its influence is growing," etc. The problem is, mobile is more than a new technology. Mobile has fundamentally...
Oct 15

Career education leaders share a multitude of insights and innovations – as well as a strong belief in their mission – at PlattForm’s special event

Thinking bigger – if not, better – is a mentality most professionals aspire...
Oct 9

September 26, 2013 – Google announced the release of their new algorithm update called Hummingbird. This update focuses on providing faster query results and improving semantic searches. Even though Google announced the update in late September, it was...

Oct 2
Twenty-two years ago, Tim Berners-Lee made history when he developed the first website. Since then, the race has been on to drive users to websites and get them interacting with the brand. However, many websites have turned their backs on user experience and are...
May 16

We never approach a project with the goal of gaining notoriety from it. Our focus is always on the person who will see the message – whether it’s in a TV spot or print ad. With the right creative elements, voice and placement, we know we can inspire someone to take that...