We never approach a project with the goal of gaining notoriety from it. Our focus is always on the person who will see the message – whether it’s in a TV spot or print ad. With the right creative elements, voice and placement, we know we can inspire someone to take that...
Traditional Media
Mar 15
This is the second blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth...
Mar 14
This is the first blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth...
Mar 14
Recently, there has been a lot of concern and assumptions regarding television as a whole. Have you found yourself questioning the true value of TV for your institution? Here are some common myths about television performance:
TV is a dead medium...
Mar 14
The Buzz
Recently, with great fanfare, Google made a sweet announcement to the people of Kansas City: Google Fiber is coming to town. Last week, it arrived. Now, everyone, I mean absolutely everyone,...
Mar 14
“Is radio a viable medium anymore?” I get asked that question a lot – especially nowadays, when advertisers and marketers are scrutinized for every penny spent that doesn’t provide a return.
I do think that radio can be effective in generating a response. But...
Mar 14
As the New Year approaches, many will begin setting goals they want to achieve throughout 2013. Some of these resolutions will likely be personal, such as exercising more or eating healthier, but have you considered what you want to accomplish for your institution next...
Mar 14
At PlattForm, we’ve always prided ourselves on being more than a vendor. We are a partner, a resource, an extension of our clients’ teams. This level of commitment started the day we were founded, because education has always been our passion. And that passion has pushed...
Feb 26
The Short Story
It’s no secret that mobile has seen explosive growth over the last 10 years. And recent projections show that it doesn’t seem to be slowing down, as Google expects more people to be accessing the Web through mobile devices than...
Aug 8
The Buzz
With great excitement, Google recently made an announcement that will change the way consumers use the Internet: They’re launching a 1-gigabit-per-second broadband service called Google Fiber...
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