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Traditional Media

Feb 18

Chances are you’ve heard about content marketing, which is simply the creation and dissemination of content through various media channels. It was all the rage in 2013.

History of content marketing
According to Wikipedia, content marketing...

Jan 10

Changes are happening in the world of traditional media.  

There is no question that the way we watch television has undergone quite a few changes over the past few years. First came the VCR, then DVR, then online video. More recently, the...

Dec 5

Media buyers have long used rating points as a way to track client advertising dollars. Every day I analyze GRPs (Gross Ratings Points) and TRPs (Targeted Ratings Points) from Nielsen and Rentrak, putting together plans and strategies that fit into our client’s budgets,...

Oct 15

Career education leaders share a multitude of insights and innovations – as well as a strong belief in their mission – at PlattForm’s special event

Thinking bigger – if not, better – is a mentality most professionals aspire...
Sep 16
As we approach mid-September (where does the time go?), it is time to start planning for calendar year 2014. Having a solid foundation upon which your plans are made is the key to success for the upcoming year. The amount of time and work put into planning will be...
May 16

We never approach a project with the goal of gaining notoriety from it. Our focus is always on the person who will see the message – whether it’s in a TV spot or print ad. With the right creative elements, voice and placement, we know we can inspire someone to take that...

Mar 15
This is the second blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth...
Mar 14
This is the first blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth...
Mar 14

The Buzz
Recently, with great fanfare, Google made a sweet announcement to the people of Kansas City: Google Fiber is coming to town. Last week, it arrived. Now, everyone, I mean absolutely everyone,...

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