Fueled by explosive sales from smartphones and tablets, the market for mobile advertising continues to grow at an incredible pace. This year, mobile advertising spend is expected to reach a staggering $11.4 billion, with no signs of slowing down. However, such rapid...
Digital Media
May 2
All you have to do is take a quick count of white earbuds to realize silence may not be golden after all. With the explosion of Internet-enabled smartphones, the Internet radio audience is growing rapidly. While portable music isn’t exactly a new concept, the ability to...
Mar 15
This is the second blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth...
Mar 14
This is the first blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth...
Mar 14
First, it was Facebook. Then, Twitter. Now, Pinterest. What’s next? The endless supply of social media channels can feel overwhelming – especially when you consider that millions of people use them daily. And the majority includes your target audience.
...
Mar 14
It’s budgeting season in higher ed, and it never fails to astonish me how often remarketing can be overlooked. Sure, everyone wants new inquiries, but the truth is, there is almost always a way to convert those “cold” inquiries. Sometimes, it just takes a little nudge...
Mar 14
By now, you are likely aware of the current buzz around the new social media website Pinterest. The site was designed to be a virtual pin board where users can create a visual representation of an idea, such as how they would like to redecorate their living space or...
Mar 14
Your website is likely to be a gateway for prospective students to learn more about your college or university and request information. How much emphasis do you place on its performance in terms of generating inquiries and enrollments for your institution? Are you...
Mar 14
In our media-fragmented world and given the diverse audiences institutions serve, articulating your brand can be a challenge.
Consider The Adler School of Professional Psychology, which relies on integrated marketing to ensure the brand message is consistent....
Mar 14
As the New Year approaches, many will begin setting goals they want to achieve throughout 2013. Some of these resolutions will likely be personal, such as exercising more or eating healthier, but have you considered what you want to accomplish for your institution next...
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