Blog

Mar 20

We are headed into one of the busiest seasons of the year, with many schools approaching their new fiscal year in July. As marketers, we begin building annual budgets during this time, which is arguably THE most important thing we do all year. This process is...

Mar 20

Let’s explore the changing definition of “search” and how you can take advantage of this continued diversification of user behavior.

According to a recent Wired article, 35% of searches now occur outside of the traditional search engines (Google, Yahoo, Bing). The...

Mar 11

I sat down with PlattForm’s Chief Operations Officer, Mike McHugh, to discuss his wildly popular and slightly unorthodox presentation at InnovateEDU last year, discussing operations management and creating differentiated student recruitment strategies using CRM.

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Mar 11

The world of social media marketing is similar to high school when it comes to networking with the right people. I was once told that if you are great in person, then you will be great online and who doesn’t want to network with the greatest, right? But where do you...

Mar 10

I sat down with Tracy Kreikemeier, PlattForm’s Chief Marketing Officer to get the scoop on what really matters to clients when choosing a marketing partner. ...

Mar 3

Who are Millennials?

Millennials are a generation of individuals born roughly between 1980 and 2000, the last generation born in the 20th century. Others say the Millennial generation began as far back as 1977. Occasionally Millennials...

Feb 27

Here is the behind the scenes journey of a recent North Central University video shoot. This spot was created to promote NCU's online degree programs and highlight the overall benefits of the school.

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Feb 18

Chances are you’ve heard about content marketing, which is simply the creation and dissemination of content through various media channels. It was all the rage in 2013.

History of content marketing
According to Wikipedia, content marketing...

Feb 14

As mobile usage continues to increase, technologies such as click-to-call are becoming more important.

What is click-to-call?
Click-to-call refers to the ability of a mobile user to press a button or a link to make an immediate connection...

Feb 13

The dust has settled, the Seahawks took the victory and hopefully the cheese dip has long been polished off. One thing that will remain in the weeks after the big game is how companies followed along – and posted on social media – during the game. While most of the...

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