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Blog

Nov 20

PlattForm Acquires UK-Based Outreach Education to Create a Complimentary Study Abroad Placement Service

LENEXA, Kan. – (Nov. 20, 2013) – PlattForm Inc. acquired U.K.-based Outreach Education on October 17. Outreach Education will...

Nov 15

Getting the most out of your Paid Search Marketing budget requires a strategic approach to building your campaign. It also requires thinking first of the prospective students you want to reach and attract to your school. Who is your ideal student – what’s important to...

Nov 15

Email isn’t always the answer

After spending 13 years in email marketing, I’ve come to realize that email isn’t the answer to a lot of things. Although affordable, easy, quick and accessible, it’s not always the solution...

Nov 11
76% of institutions reported concern in not hitting their enrollment goals according to the 2013 Inside Higher Ed Survey of College & University Admissions Directors. What do the remaining 24% know that the rest don’t? We have our theories, and they form...
Nov 6

LENEXA, Kan. – (Oct. 31, 2013) – PlattForm, the premier education marketing agency providing enrollment solutions for colleges and universities, will present at the 2013 Accrediting Council for Independent Colleges and Schools Annual Conference, held...

Nov 6

LENEXA, Kan. – (Oct. 22, 2013) – PlattForm, a leading education marketing partner providing strategic enrollment solutions to colleges and universities, along with MDT Direct and Gragg Advertising, will participate in a panel presentation at the...

Nov 1
Google recently rolled out an update affecting the way Ad Rank is determined. For quick review, Ad Rank is “a value that’s used to determine your ad position, where ads are shown on a page.” Prior to the rollout, Ad Rank was a byproduct of Quality Score and Max Cost-...
Oct 25
The written word is fairly cost effective, but in terms of giving prospective students a vision of what their educational experience could be, words fall short. Enter video, an important yet overlooked part of most EDU marketers’ content toolkit.
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Oct 25
The past tense in the title is important. When a new technology comes along, it is convenient to speak of it in future terms: "It's on the horizon," "its influence is growing," etc. The problem is, mobile is more than a new technology. Mobile has fundamentally...
Oct 25
When communicating to the public about a crisis, social media should be at the forefront of your mind. It’s the information source that people check all day every day, and will likely be how they find out about an emergency. 
 
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