Blog

Feb 27

Here is the behind the scenes journey of a recent North Central University video shoot. This spot was created to promote NCU's online degree programs and highlight the overall benefits of the school.

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Feb 18

Chances are you’ve heard about content marketing, which is simply the creation and dissemination of content through various media channels. It was all the rage in 2013.

History of content marketing
According to Wikipedia, content marketing...

Feb 14

As mobile usage continues to increase, technologies such as click-to-call are becoming more important.

What is click-to-call?
Click-to-call refers to the ability of a mobile user to press a button or a link to make an immediate connection...

Feb 13

The dust has settled, the Seahawks took the victory and hopefully the cheese dip has long been polished off. One thing that will remain in the weeks after the big game is how companies followed along – and posted on social media – during the game. While most of the...

Feb 12

There are trends upon trends for social media marketing in 2014. So, how do you know which to follow for your organization? First, identify what you want to accomplish with your social media channels. Do you want to increase engagement? Do you want to generate leads?...

Feb 5

‘Tis the season – for career fairs! Yes, it’s that time of year when college students brush off their suits and update their resumes to find either full-time positions or summer internships. 

From an HR perspective, here are several tips to help you in the search...

Feb 5

LENEXA, Kan. – (Feb. 5, 2014) – PlattForm, a leading full-service marketing solutions provider to colleges and universities worldwide, recently earned four honors from the Education Digital Marketing Awards. This competition recognizes the best websites...

Feb 3

It’s time for a groundbreaking edition of Search Tidbits — data and knowledge shared from our Interactive Marketing experts.

This issue explores Google+ in further detail, including capabilities, advertising opportunities and Google products integration.

So...

Jan 29

There are many lessons to be learned from managing projects that not only apply to future tasks, but life in general. Some issues are more common than others and with that, here's a list of 7 tips to navigate those situations, from the Project Management Team:

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Jan 20

2013 is in the record books and 2014 is lining up to be another exciting year in the world of interactive marketing. Here’s a look back at 2013. 

The past year was defined by changes in how consumers search, where advertisers place their messages and how Google...

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