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15500 W. 113th St., Suite 200
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Blog

Jan 17

Over my last 17 years in higher education I have had the opportunity to work in just about every department that a college has. From intramural departments to being a Vice President of Marketing and Enrollment, there has been one thing over the years that have remained...

Jan 13

LENEXA, Kan. – (Jan. 13, 2014) – PlattForm, a leading provider of comprehensive  marketing solutions to colleges and universities worldwide, has announced the hiring of Steve Fireng as CEO.  He succeeds founder Michael Platt, who continues as executive...

Jan 10

Changes are happening in the world of traditional media.  

There is no question that the way we watch television has undergone quite a few changes over the past few years. First came the VCR, then DVR, then online video. More recently, the...

Dec 26

LENEXA, Kan. – (Dec. 26, 2013) – PlattForm, a leading enrollment solutions partner to colleges and universities worldwide, announced the hiring of Jon Gaunt as Vice President of Strategy and Mergers and Acquisitions and Rob Schipull as Vice President of...

Dec 20

The temperatures have dropped and all the leaves on the trees have disappeared. Winter is right around the corner and December is in full swing! Everywhere you go you see people bundled up in scarves, carrying bags filled with gifts, laughing and smiling, and rushing...

Dec 18

Greetings from this side of the pond! While I am still managing SEO and PPC campaigns for PlattForm’s clients and loving it, I am currently back in the United States, waiting  for the UK to approve my visa. And just in case the UK Border Agency is reading this, I would...

Dec 12

When PM Manager Melissa Davis casually mentioned to her pod that she was thinking about attempting the 30-Day Plank Challenge, she had no clue that the idea would grow and develop into a daily departmental ritual.

Other Pod members soon jumped on the idea of the...

Dec 10

LENEXA, Kan. – (Dec. 10, 2013) – PlattForm, a leading enrollment marketing partner to colleges and universities worldwide, recently earned seven honors from the MarCom Awards, including three prestigious Platinum awards. The MarCom Awards is an international creative...

Dec 5

Media buyers have long used rating points as a way to track client advertising dollars. Every day I analyze GRPs (Gross Ratings Points) and TRPs (Targeted Ratings Points) from Nielsen and Rentrak, putting together plans and strategies that fit into our client’s budgets,...

Dec 5

Your brand extends beyond your logo.

Whenever a company or group wants to start producing anything to get its name out to the public, one of the best ways it can create a good first impression is to establish a consistent style and stick to it.

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