Blog

May 12

Guest blog contributed by Dr. Larry Banks, the Provost and Vice President of Operations for the Daymar Colleges Group, which includes 35 career tracks, 16 campuses in Tennessee, Ohio, and Kentucky and online degree programs. He is also a consultant with Edushare, LLC,...

May 7

LENEXA, Kan. – (May 7, 2014) – PlattForm has been ranked the fifth-largest U.S. search-marketing agency by ...

May 6

Every quarter Google releases their Education Search Analysis (ESA for short) to the public via a streamed Google+ hangout. The ESA serves as a what’s what in the world of paid and organic search. On April 25, 2014, Jennifer Howard, Google’s Education Industry...

Apr 28

Google has recently been testing a new layout of their search engine results pages. Over the last few weeks you may or may not have noticed some subtle differences, although changes were made to many sections within the Google universe. Common themes (as illustrated...

Apr 28

It finally happened! After 5 long months I am back in the UK, valid work visa in hand, and have rejoined my team here in Coventry. As much fun as it was living at my parent’s house and wearing sweatpants every day for nearly half a year, I have to admit getting back into...

Apr 28

It can be tough to stay up-to-date with the latest stats and trends in social media. That’s why we’ve compiled a comprehensive snapshot for your reading pleasure. Let’s spring right into social!

First, let’s start with some general facts:

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Apr 27

LENEXA, Kan. – (April 27, 2014) – PlattForm, a premier provider of marketing and enrollment management services to...

Apr 24

LENEXA, Kan. – (April 24, 2014) – PlattForm, a leading provider of marketing and...

Apr 10

Now that the madness of March has settled, let’s dive into the world of search engine marketing. We’ll review recently released studies regarding search and social overall.  Although not specific to the education industry, they provide very valuable insights into what’s...

Apr 10

After only a few short months as CEO at PlattForm, I’m proud to announce just a few of the things that are making 2014 shape up to be a very exciting year. First off, this year marks PlattForm’s 25th anniversary in higher education marketing. All of us are excited about...

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