Blog

Aug 20
Let’s discuss the #1 rule of marketing…Know Your Audience. Your audience often includes a range of minority groups, and many of our clients are focusing their efforts currently on the Hispanic market. 
 
We are going to take a look at the...
Aug 14

The following is an entry in a series of blog posts written by InnovateEDU speakers intended to give a preview of what you’ll learn at  ...

Aug 14

The following is an entry in a series of blog posts written by InnovateEDU speakers intended to give a preview of what you’ll learn at  ...

Aug 13

The following is an entry in a series of blog posts written by InnovateEDU speakers intended to give a preview of what you’ll learn at  ...

Aug 12

The following is an entry in a series of blog posts written by InnovateEDU speakers intended to give a preview of what you’ll learn at InnovateEDU 2014.

Most people share their challenges...

Aug 1

As we get into the heat of summer, let’s discuss some of the happenings in the search landscape over the last few months. Many of these have been covered on our PlattForm blog, but here’s a brief recap of some of the highpoints in case you missed them.

Facebook...

Jul 31

If you were thinking that it was time for another Google Update, then you were correct! Late last week, Google released a nameless algorithm update that focused on local listings. Since it was an unnamed update, the folks at...

Jul 29
Every quarter Google releases their Education Search Analysis (ESA for short) to the public via a Hangout on Air. The ESA serves as a what’s what in the world of paid search for education. 
 
This post contains what resonates with our experience,...
Jul 28

The American Business Awards recognizes the unique marketing partnership between Medtech College and PlattForm...

Jul 23

A common concern across the marketing industry is “Company ABC has $2M in annual marketing dollars, but how do they spend them effectively?” This is a question that can burden even the most experienced marketer, agency or decision-maker. 

Most marketers,...

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