Jump to navigation
PlattForm partners with Westwood to launch a fully integrated marketing mix, aligning traditional and digital.
The recent release of the call-only ad format provides a new mobile opportunity for universities.
It’s playing out a bit like a Brady Bunch episode -- it’s all about mobile, mobile, mobile!
What was the buzz around higher education at the 2015 SXSWedu Conference & Festival in Austin, Texas?
We get to give every year, but 2014 was an especially eventful year for PlattForm’s philanthropists.
Why is UX so important? Because the end user is different than the designer and the client.
Does reducing visual clutter around a quick contact form improve inquiry conversion rates?
Wearable tech is ready for primetime. These apps may soon appear on a campus.
Here are only some of the sessions we are particularly excited about.
Erica oversees the group responsible for pay-per-inquiry strategy and analytics.
Increased investment in Facebook translates into higher quality conversion volume.
The report combines proprietary data with key trends to establish measurement baselines for marketing programs.