Blog

Oct 9

About a year ago, LinkedIn unveiled their “University Pages” which allowed educational institutions to claim their own pages on the networking site, helping alumni connect and prospective students to gather information about institutions. Around the same time, LinkedIn...

Sep 29

LENEXA, Kan. – (Sept. 29, 2014) – Bart Vickers has joined PlattForm as Senior Vice President of Account Management. The hiring of Vickers marks continued investment in integrated marketing expertise for Lenexa-based PlattForm, a company specializing in...

Sep 19

An interview with Mark G. McNamee, Ph.D., Senior Vice President and Provost of Virginia Tech — a speaker at the upcoming marcus evans University Leadership Summit 2014. 

Despite budget cuts and various cost-cutting measures in recent years, Virginia Tech...

Sep 11

LENEXA, Kan. – (Sept. 11, 2014) – PlattForm, a top marketing provider delivering recruitment, enrollment, retention and career preparation strategies to colleges and universities worldwide, has announced the addition of Sean Nicholson as Senior Vice...

Sep 11

An interview with Pradeep K. Khosla, Chancellor of the University of California, San Diego — a speaker at the upcoming marcus evans University...

Sep 10

An interview with Mary E. Ostrye, Senior Vice President and Provost of Ivy Tech Community College — a speaker at the upcoming marcus evans University Leadership Summit 2014.

University and college transfer policies are too often inadequate, inconsistently...

Sep 5

A few weeks ago, Google announced that they were starting to use the security settings of a website as a ranking signal in their search algorithm....

Aug 29

When was the last time you took a step back and evaluated the success and scalability of your online program? Or considered what might be important for implementing a new online program? The higher education blogs are full of stories about online programs that failed to...

Aug 27

Shining a Light Into a Potentially Overlooked Educational Marketing Channel

As an email professional (recently I was called a wizard!), I often wonder why email is repeatedly overlooked when planning marketing budgets. Email marketing is...

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