Blog

Mar 15
This is the second blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth...
Mar 14
This is the first blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth...
Mar 14

As a content writer, I generally try to think from the multiple perspectives that are relevant to the goal of my content before I get started. First, I think from the perspective of the school or business. What are they offering? What is the single most important...

Mar 14

As the New Year approaches, many will begin setting goals they want to achieve throughout 2013. Some of these resolutions will likely be personal, such as exercising more or eating healthier, but have you considered what you want to accomplish for your institution next...

Mar 14

It was supposed to be a simple trip to the grocery store. But as I made the journey home with a trunk full of food, I realized I had a problem. Namely, my car was no longer accelerating. This was especially troubling because my left turn was interrupted right in the...

Mar 14

“Is radio a viable medium anymore?” I get asked that question a lot – especially nowadays, when advertisers and marketers are scrutinized for every penny spent that doesn’t provide a return.

I do think that radio can be effective in generating a response. But...

Mar 14

Here is the truth: It’s relatively easy for just about anyone to set up a basic pay-per-click (PPC) campaign. Then again, it’s also easy for anyone to sit down at a piano without any training and hit a few notes – but that doesn’t mean they would, or should, be making...

Mar 14

How many times in life do we justify things that are wrong simply because we say, “I want to,” or “I just like it that way”? In fact, just yesterday I broke from my diet and threw some bacon on my overly cheesed burger, not because it was good for me – I did it because I...

Mar 14

The Buzz
Recently, with great fanfare, Google made a sweet announcement to the people of Kansas City: Google Fiber is coming to town. Last week, it arrived. Now, everyone, I mean absolutely everyone,...

Mar 14

When it comes to following up with an inquiry, don’t wait: The most significant factor for converting inquiries to enrollments is making live contact quickly – the more quickly you respond, the more likely the inquiry will convert.

Our research and experience*...

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