Blog

Mar 14

Storytelling is a major part of my role as a content developer. I approach each piece with the goal of inspiring prospective students to visit their imaginations and visualize living better lives as the result of education; I want them to imagine contacting a school,...

Mar 14

When it comes to following up with an inquiry, don’t wait: The most significant factor for converting inquiries to enrollments is making live contact quickly – the more quickly you respond, the more likely the inquiry will convert.

Our research and experience*...

Mar 14

First, it was Facebook. Then, Twitter. Now, Pinterest. What’s next? The endless supply of social media channels can feel overwhelming – especially when you consider that millions of people use them daily. And the majority includes your target audience.

...

Mar 14

“Is radio a viable medium anymore?” I get asked that question a lot – especially nowadays, when advertisers and marketers are scrutinized for every penny spent that doesn’t provide a return.

I do think that radio can be effective in generating a response. But...

Mar 14

It was supposed to be a simple trip to the grocery store. But as I made the journey home with a trunk full of food, I realized I had a problem. Namely, my car was no longer accelerating. This was especially troubling because my left turn was interrupted right in the...

Mar 14

As a content writer, I generally try to think from the multiple perspectives that are relevant to the goal of my content before I get started. First, I think from the perspective of the school or business. What are they offering? What is the single most important...

Mar 14

At PlattForm, we’ve always prided ourselves on being more than a vendor. We are a partner, a resource, an extension of our clients’ teams. This level of commitment started the day we were founded, because education has always been our passion. And that passion has pushed...

Mar 14

At PlattForm, our unique office culture is something we celebrate every day; it binds us together and extends beyond our walls to our clients and community. We asked Mary Katherine Krause, Associate Vice President of University Relations at Rush University, to...

Mar 14

The Buzz
Recently, with great fanfare, Google made a sweet announcement to the people of Kansas City: Google Fiber is coming to town. Last week, it arrived. Now, everyone, I mean absolutely everyone,...

Mar 14

As the New Year approaches, many will begin setting goals they want to achieve throughout 2013. Some of these resolutions will likely be personal, such as exercising more or eating healthier, but have you considered what you want to accomplish for your institution next...

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