Blog

Mar 14

Recently, there has been a lot of concern and assumptions regarding television as a whole. Have you found yourself questioning the true value of TV for your institution? Here are some common myths about television performance:

TV is a dead medium...

Mar 14

In our media-fragmented world and given the diverse audiences institutions serve, articulating your brand can be a challenge.

Consider The Adler School of Professional Psychology, which relies on integrated marketing to ensure the brand message is consistent....

Mar 14

It’s budgeting season in higher ed, and it never fails to astonish me how often remarketing can be overlooked. Sure, everyone wants new inquiries, but the truth is, there is almost always a way to convert those “cold” inquiries. Sometimes, it just takes a little nudge...

Mar 14

Storytelling is a major part of my role as a content developer. I approach each piece with the goal of inspiring prospective students to visit their imaginations and visualize living better lives as the result of education; I want them to imagine contacting a school,...

Mar 14

As the New Year approaches, many will begin setting goals they want to achieve throughout 2013. Some of these resolutions will likely be personal, such as exercising more or eating healthier, but have you considered what you want to accomplish for your institution next...

Mar 14

The Buzz
Recently, with great fanfare, Google made a sweet announcement to the people of Kansas City: Google Fiber is coming to town. Last week, it arrived. Now, everyone, I mean absolutely everyone,...

Mar 14

As a content writer, I generally try to think from the multiple perspectives that are relevant to the goal of my content before I get started. First, I think from the perspective of the school or business. What are they offering? What is the single most important...

Mar 14

How many times in life do we justify things that are wrong simply because we say, “I want to,” or “I just like it that way”? In fact, just yesterday I broke from my diet and threw some bacon on my overly cheesed burger, not because it was good for me – I did it because I...

Mar 14

It was supposed to be a simple trip to the grocery store. But as I made the journey home with a trunk full of food, I realized I had a problem. Namely, my car was no longer accelerating. This was especially troubling because my left turn was interrupted right in the...

Mar 14

First, it was Facebook. Then, Twitter. Now, Pinterest. What’s next? The endless supply of social media channels can feel overwhelming – especially when you consider that millions of people use them daily. And the majority includes your target audience.

...

Pages

Sign up to receive PlattForm news, updates, and resources