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Blog

Mar 14

Your website is likely to be a gateway for prospective students to learn more about your college or university and request information. How much emphasis do you place on its performance in terms of generating inquiries and enrollments for your institution? Are you...

Mar 14

Recently, there has been a lot of concern and assumptions regarding television as a whole. Have you found yourself questioning the true value of TV for your institution? Here are some common myths about television performance:

TV is a dead medium...

Mar 14

It’s budgeting season in higher ed, and it never fails to astonish me how often remarketing can be overlooked. Sure, everyone wants new inquiries, but the truth is, there is almost always a way to convert those “cold” inquiries. Sometimes, it just takes a little nudge...

Mar 14

Storytelling is a major part of my role as a content developer. I approach each piece with the goal of inspiring prospective students to visit their imaginations and visualize living better lives as the result of education; I want them to imagine contacting a school,...

Mar 14

When it comes to following up with an inquiry, don’t wait: The most significant factor for converting inquiries to enrollments is making live contact quickly – the more quickly you respond, the more likely the inquiry will convert.

Our research and experience*...

Mar 14

First, it was Facebook. Then, Twitter. Now, Pinterest. What’s next? The endless supply of social media channels can feel overwhelming – especially when you consider that millions of people use them daily. And the majority includes your target audience.

...

Mar 14

How many times in life do we justify things that are wrong simply because we say, “I want to,” or “I just like it that way”? In fact, just yesterday I broke from my diet and threw some bacon on my overly cheesed burger, not because it was good for me – I did it because I...

Mar 14

“Is radio a viable medium anymore?” I get asked that question a lot – especially nowadays, when advertisers and marketers are scrutinized for every penny spent that doesn’t provide a return.

I do think that radio can be effective in generating a response. But...

Mar 14

It was supposed to be a simple trip to the grocery store. But as I made the journey home with a trunk full of food, I realized I had a problem. Namely, my car was no longer accelerating. This was especially troubling because my left turn was interrupted right in the...

Mar 14

As the New Year approaches, many will begin setting goals they want to achieve throughout 2013. Some of these resolutions will likely be personal, such as exercising more or eating healthier, but have you considered what you want to accomplish for your institution next...

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