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Blog

Mar 14

How many times in life do we justify things that are wrong simply because we say, “I want to,” or “I just like it that way”? In fact, just yesterday I broke from my diet and threw some bacon on my overly cheesed burger, not because it was good for me – I did it because I...

Mar 14

Here is the truth: It’s relatively easy for just about anyone to set up a basic pay-per-click (PPC) campaign. Then again, it’s also easy for anyone to sit down at a piano without any training and hit a few notes – but that doesn’t mean they would, or should, be making...

Mar 14

“Is radio a viable medium anymore?” I get asked that question a lot – especially nowadays, when advertisers and marketers are scrutinized for every penny spent that doesn’t provide a return.

I do think that radio can be effective in generating a response. But...

Mar 14

It was supposed to be a simple trip to the grocery store. But as I made the journey home with a trunk full of food, I realized I had a problem. Namely, my car was no longer accelerating. This was especially troubling because my left turn was interrupted right in the...

Mar 14

As the New Year approaches, many will begin setting goals they want to achieve throughout 2013. Some of these resolutions will likely be personal, such as exercising more or eating healthier, but have you considered what you want to accomplish for your institution next...

Mar 14

At PlattForm, our unique office culture is something we celebrate every day; it binds us together and extends beyond our walls to our clients and community. We asked Mary Katherine Krause, Associate Vice President of University Relations at Rush University, to...

Mar 14

At PlattForm, we’ve always prided ourselves on being more than a vendor. We are a partner, a resource, an extension of our clients’ teams. This level of commitment started the day we were founded, because education has always been our passion. And that passion has pushed...

Mar 14

By now, you are likely aware of the current buzz around the new social media website Pinterest. The site was designed to be a virtual pin board where users can create a visual representation of an idea, such as how they would like to redecorate their living space or...

Mar 14

Your website is likely to be a gateway for prospective students to learn more about your college or university and request information. How much emphasis do you place on its performance in terms of generating inquiries and enrollments for your institution? Are you...

Mar 14

In our media-fragmented world and given the diverse audiences institutions serve, articulating your brand can be a challenge.

Consider The Adler School of Professional Psychology, which relies on integrated marketing to ensure the brand message is consistent....

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