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Blog

Apr 8

LENEXA, Kan. – (April 8, 2013) – PlattForm, a leading provider of comprehensive marketing and enrollment-management services to colleges and universities, and Google will present at the Distance Education and Training Council’s 87th Annual Conference,...

Mar 15
This is the second blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth...
Mar 14
This is the first blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth...
Mar 14

Recently, there has been a lot of concern and assumptions regarding television as a whole. Have you found yourself questioning the true value of TV for your institution? Here are some common myths about television performance:

TV is a dead medium...

Mar 14

It’s budgeting season in higher ed, and it never fails to astonish me how often remarketing can be overlooked. Sure, everyone wants new inquiries, but the truth is, there is almost always a way to convert those “cold” inquiries. Sometimes, it just takes a little nudge...

Mar 14

Storytelling is a major part of my role as a content developer. I approach each piece with the goal of inspiring prospective students to visit their imaginations and visualize living better lives as the result of education; I want them to imagine contacting a school,...

Mar 14

When it comes to following up with an inquiry, don’t wait: The most significant factor for converting inquiries to enrollments is making live contact quickly – the more quickly you respond, the more likely the inquiry will convert.

Our research and experience*...

Mar 14

First, it was Facebook. Then, Twitter. Now, Pinterest. What’s next? The endless supply of social media channels can feel overwhelming – especially when you consider that millions of people use them daily. And the majority includes your target audience.

...

Mar 14

The Buzz
Recently, with great fanfare, Google made a sweet announcement to the people of Kansas City: Google Fiber is coming to town. Last week, it arrived. Now, everyone, I mean absolutely everyone,...

Mar 14

As a content writer, I generally try to think from the multiple perspectives that are relevant to the goal of my content before I get started. First, I think from the perspective of the school or business. What are they offering? What is the single most important...

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