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Blog

Apr 8

Why People Join the Military
There are many reasons civilians join the military. The opportunity to serve the United States of America is usually high on the list, as are gaining new skills and trades and being able to travel and see the world. Of...

Apr 8

LENEXA, Kan. – (April 8, 2013) – PlattForm, a leading provider of comprehensive marketing and enrollment-management services to colleges and universities, and Google will present at the Distance Education and Training Council’s 87th Annual Conference,...

Mar 15
This is the second blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth...
Mar 14
This is the first blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth...
Mar 14

In our media-fragmented world and given the diverse audiences institutions serve, articulating your brand can be a challenge.

Consider The Adler School of Professional Psychology, which relies on integrated marketing to ensure the brand message is consistent....

Mar 14

Your website is likely to be a gateway for prospective students to learn more about your college or university and request information. How much emphasis do you place on its performance in terms of generating inquiries and enrollments for your institution? Are you...

Mar 14

By now, you are likely aware of the current buzz around the new social media website Pinterest. The site was designed to be a virtual pin board where users can create a visual representation of an idea, such as how they would like to redecorate their living space or...

Mar 14

Recently, there has been a lot of concern and assumptions regarding television as a whole. Have you found yourself questioning the true value of TV for your institution? Here are some common myths about television performance:

TV is a dead medium...

Mar 14

It’s budgeting season in higher ed, and it never fails to astonish me how often remarketing can be overlooked. Sure, everyone wants new inquiries, but the truth is, there is almost always a way to convert those “cold” inquiries. Sometimes, it just takes a little nudge...

Mar 14

Storytelling is a major part of my role as a content developer. I approach each piece with the goal of inspiring prospective students to visit their imaginations and visualize living better lives as the result of education; I want them to imagine contacting a school,...

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