Blog

Dec 17

On Dec. 12, the Uptown Theater was transformed into a Cuba-inspired oasis, dubbed “Havana Nights,” complete with sprawling palms, tropical blooms, smoke-worthy stogies and the teeniest, tiniest maracas. PlattForm’s Culture Club, in conjunction with Human Resources, took...

Dec 10

Meet Mike Purcell, EVP of Business Development. His experience in education, technology and start-ups lends itself to laying out a vision for the future of higher education, both for partners and for the PlattForm team. It also speaks to his ability to bring diverse...

Dec 10

Email marketing. Whether the term brings a smile to your face for its cost-effective, relationship-building potential or strikes fear in your heart from technical complexities and the long-circulating (and greatly exaggerated) rumors of its death, email marketing is the...

Nov 26

The Federal Communications Commission (FCC) is circulating the latest restrictions under the Telephone Consumer Protection Act (TCPA) that govern the use of prerecorded voice messages, automated phone calls and text messages. We have your checklist to ensure your...

Nov 25

Nielsen recently released their “Shifts in Viewing: The Cross-Platform Report.” The major finding is cross-platform consumers are … just consumers. Digital growth is true for all demographics, regardless of age or ethnicity.

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Nov 20

Get to know Casey Liddle in this latest iteration of the Meet a PlattFormer series. With nearly 10 years' experience in Account Management at PlattForm, Casey knows what it takes to build long-term relationships. Today he serves as a Managing Director and is responsible...

Nov 14

Here it is: the second edition of PlattForm Perspectives, where members of our multi-talented teams share their views on the largest issues facing higher education and marketing today.

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Nov 6

Often times it’s hard to stay up-to-date on the most recent trends…whether it’s pop culture, social media, or web design. Here’s one designer’s take on the latest and greatest of web design trends.

  • Flat design is the largest trend in new web design. Gone...
Nov 6

Nielsen recently released their “Shifts in Viewing: The Cross-Platform Report.” The major finding is cross-platform consumers are … just consumers. Digital growth is true for all demographics, regardless of age or ethnicity.

Here’s what you need to know from the...

Nov 6

It’s that time of year again; Thanksgiving is just around the corner, the air is getting crisp and retail stores are already showing signs of the holidays. Often times there are misconceptions about how to configure marketing strategy, media planning and budget during...

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