Blog

Oct 31

Here’s an excerpt from the interview between Dr. Michael Clifford of Significant Systems and...

Oct 28

LENEXA, Kan. – (Oct. 28, 2014) – PlattForm, a top marketing provider delivering recruitment, enrollment, retention and career preparation strategies to colleges and universities worldwide, will sponsor and present at the 2014 Accrediting Council for...

Oct 27

Our newest blog series invites you to get to know PlattFormers beyond the usual water cooler small talk. Director of Creative Services,...

Oct 27

LENEXA, Kan. – (Oct. 27, 2014) – PlattForm, a top marketing provider delivering recruitment, enrollment, retention and career preparation strategies to colleges and universities worldwide, and its subsidiary Seelio, a student lifecycle portfolio solution...

Oct 27

1. Start by understanding the student and evaluating their wants and needs.

A study by The Parthenon Group suggests looking at the motivations of students as opposed to demographics. The study segments students into six major groups: Aspiring...

Oct 21

With more than 8 years' experience in search engine optimization, website analysis, web design and internet marketing strategy, Joe Mulvihill, Director of Website Marketing, provides an overview regarding Google's recent algorithm update.

The latest...

Oct 17

PlattForm is instilling a blog series to get to know the incredible people we have working here. We are kicking it off with Cindy Wheatley, SVP of Research. Cindy, who has a Doctor of Philosophy in British...

Oct 13

There’s a lot of buzz these days about multichannel and omnichannel marketing. Each concept, however, misses the mark by focusing simply on the variety and volume of channels rather than the integration of the messages across all channels in the mix. Integrated...

Oct 9

Welcome to the inaugural post of the PlattForm Perspectives series! We will be regularly airing our musings on topics related to some of the biggest questions facing the higher education and marketing industries today, giving you an inside...

Oct 9

About a year ago, LinkedIn unveiled their “University Pages” which allowed educational institutions to claim their own pages on the networking site, helping alumni connect and prospective students to gather information about institutions. Around the same time, LinkedIn...

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