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Blog

Apr 10

Now that the madness of March has settled, let’s dive into the world of search engine marketing. We’ll review recently released studies regarding search and social overall.  Although not specific to the education industry, they provide very valuable insights into what’s...

Apr 10

After only a few short months as CEO at PlattForm, I’m proud to announce just a few of the things that are making 2014 shape up to be a very exciting year. First off, this year marks PlattForm’s 25th anniversary in higher education marketing. All of us are excited about...

Apr 10

AttriBrandTM and APM to Address the Needs of the 21st Century Student  

Lenexa, KS, April 10, 2014 – PlattForm, the leading full-service marketing solutions provider to colleges and universities...

Apr 9

Facebook Pages’ Organic Drop

Recently, Facebook announced that the function most commonly used for branding on its site, Pages, would be seeing a major cut in organic reach. Since the origin of Pages, brands large and small have been able to...

Apr 9

When it comes to websites in general, something that is often brought up is Responsive Design. I’m sure many of you have heard of responsive websites, but just in case you haven’t, I’ll provide a quick synopsis of what being responsive actually means, the benefits, and...

Apr 9

As the days begin to get warmer, a handful of us are starting to make our summer plans by the pool, out at the lake, or on the sunny beaches in Mexico. With summer month’s top of mind, we often begin to notice a slight decrease in volume due to lessened interest in...

Mar 20

We are headed into one of the busiest seasons of the year, with many schools approaching their new fiscal year in July. As marketers, we begin building annual budgets during this time, which is arguably THE most important thing we do all year. This process is...

Mar 20

Let’s explore the changing definition of “search” and how you can take advantage of this continued diversification of user behavior.

According to a recent Wired article, 35% of searches now occur outside of the traditional search engines (Google, Yahoo, Bing). The...

Mar 11

I sat down with PlattForm’s Chief Operations Officer, Mike McHugh, to discuss his wildly popular and slightly unorthodox presentation at InnovateEDU last year, discussing operations management and creating differentiated student recruitment strategies using CRM.

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Mar 11

The world of social media marketing is similar to high school when it comes to networking with the right people. I was once told that if you are great in person, then you will be great online and who doesn’t want to network with the greatest, right? But where do you...

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