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15500 W. 113th St., Suite 200
Lenexa, KS 66219

P: +1.913.254.6000


Sep 11

LENEXA, Kan. – (Sept. 11, 2014) – PlattForm, a top marketing provider delivering recruitment, enrollment, retention and career preparation strategies to colleges and universities worldwide, has announced the addition of Sean Nicholson as Senior Vice...

Sep 11

An interview with Pradeep K. Khosla, Chancellor of the University of California, San Diego — a speaker at the upcoming marcus evans University...

Sep 10

An interview with Mary E. Ostrye, Senior Vice President and Provost of Ivy Tech Community College — a speaker at the upcoming marcus evans University Leadership Summit 2014.

University and college transfer policies are too often inadequate, inconsistently...

Sep 5

A few weeks ago, Google announced that they were starting to use the security settings of a website as a ranking signal in their search algorithm. This signal has a minimal impact on search rankings now, but has the potential to receive greater emphasis over time....

Aug 29

When was the last time you took a step back and evaluated the success and scalability of your online program? Or considered what might be important for implementing a new online program? The higher education blogs are full of stories about online programs that failed to...

Aug 27

Shining a Light Into a Potentially Overlooked Educational Marketing Channel

As an email professional (recently I was called a wizard!), I often wonder why email is repeatedly overlooked when planning marketing budgets. Email marketing is...

Aug 27
Let’s discuss the #1 rule of marketing…Know Your Audience. Your audience often includes a range of minority groups, and many of our clients are focusing their efforts currently on the Hispanic market. 
We are going to take a look at the...
Aug 26


We caught up with keynote speakers Jeff Selingo and Mark Milliron to discuss their...

Aug 22

You don’t need to be particularly tech-savvy to take advantage of what the following apps have to offer. You just need to experiment with what works best for you.

1. Evernote

What it is: 
Consider Evernote your digital brain. It is...