Blog

Oct 21

With more than 8 years' experience in search engine optimization, website analysis, web design and internet marketing strategy, Joe Mulvihill, Director of Website Marketing, provides an overview regarding Google's recent algorithm update.

The latest...

Oct 17

PlattForm is instilling a blog series to get to know the incredible people we have working here. We are kicking it off with Cindy Wheatley, SVP of Research. Cindy, who has a Doctor of Philosophy in British...

Oct 13

There’s a lot of buzz these days about multichannel and omnichannel marketing. Each concept, however, misses the mark by focusing simply on the variety and volume of channels rather than the integration of the messages across all channels in the mix. Integrated...

Oct 9

Welcome to the inaugural post of the PlattForm Perspectives series! We will be regularly airing our musings on topics related to some of the biggest questions facing the higher education and marketing industries today, giving you an inside...

Oct 9

About a year ago, LinkedIn unveiled their “University Pages” which allowed educational institutions to claim their own pages on the networking site, helping alumni connect and prospective students to gather information about institutions. Around the same time, LinkedIn...

Sep 29

LENEXA, Kan. – (Sept. 29, 2014) – Bart Vickers has joined PlattForm as Senior Vice President of Account Management. The hiring of Vickers marks continued investment in integrated marketing expertise for Lenexa-based PlattForm, a company specializing in...

Sep 19

An interview with Mark G. McNamee, Ph.D., Senior Vice President and Provost of Virginia Tech — a speaker at the upcoming marcus evans University Leadership Summit 2014. 

Despite budget cuts and various cost-cutting measures in recent years, Virginia Tech...

Sep 11

LENEXA, Kan. – (Sept. 11, 2014) – PlattForm, a top marketing provider delivering recruitment, enrollment, retention and career preparation strategies to colleges and universities worldwide, has announced the addition of Sean Nicholson as Senior Vice...

Sep 11

An interview with Pradeep K. Khosla, Chancellor of the University of California, San Diego — a speaker at the upcoming marcus evans University...

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