Blog

Feb 24

By now you've probably heard people talking about User Experience or User Interface (UX/UI) design. But what is it exactly? And why should you be paying attention to it?

Believe it or not, UX/UI design, while a mostly modern term, traces its origins much further...

Feb 24

I recently came across a very interesting blog post from a few years ago describing how statisticians in WWII helped the British protect their aircraft. From the article:...

Feb 23

LENEXA, Kan. – (Feb. 22, 2015) – Dale Leatherwood has joined PlattForm, a full-service partner for higher education institutions worldwide, as senior vice president of marketing.

Leatherwood brings deep experience in both the vendor and school sides of higher...

Feb 18

Consumer behaviors are ever-evolving with the constant stream of new media. TV audiences are no longer limited to cable and broadcast just as digital media is not limited to Google and Bing. Below are highlights of what has been tested and what is to come. 

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Feb 12

Budget planning can be a daunting task. Our SVP of Account Management, Bart Vickers, shares his suggestions on where to start to ensure your budget encompasses everything necessary to maximize long-term performance. Here’s a teaser from our upcoming eBook, "Budgeting for...

Feb 11

Our team lives and breathes numbers. Numbers drive our decisions. Numbers matter to our partners. Numbers are our passion. The year 2014 was packed full of thrilling numbers. 

Here are a few of the highlights:

Performed more than 100 landing page...

Feb 6

Have you ever found yourself with writer’s block? Maybe you are trying to come up with a blog article for your personal website, or perhaps you are trying to create something compelling for a client. Regardless of what you are writing or who it is for, here are some tips...

Feb 3

I hate loud food packaging. Every time I try to sneak downstairs in the middle of the night to grab a graham cracker, bakery cookie or Nutty Bar, it becomes a mentally anguishing fight to get the packaging open without waking my kids or getting busted by the wife. Is...

Jan 26

Meet Joe Mulvihill, director of website marketing: Joe has been at PlattForm for eight years and now oversees the SEO team, which optimizes partner websites and revamps their social media presence. A valued resource, Joe spearheads initiatives to further PlattForm’s...

Jan 21

What happened in Q4 and what is the outlook for 2015?

Google has changed their prior practice of releasing their Education Search Analysis to the public via an online hangout. Moving forward Google will release highlights on ESA trends following their earnings...

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