Blog

Mar 24

The recent release of the call-only ad format provides a new mobile opportunity for universities.

What are call-only ads?

...
Mar 20

It’s playing out a bit like a Brady Bunch episode -- it’s all about mobile, mobile, mobile!

The facts about mobile search and mobile web usage are clear: With smarter and more user-friendly devices making the mobile web experience more useful each day, traffic is...

Mar 17

“Parents, students, educators, innovators – regardless of your vocation, education is at the heart of each of us. We are all lifelong learners.”

                     - Ron Reed, executive producer of the SXSWedu 2015 Conference and Festival...

Mar 17

Doing good in the world is very important to me. That’s part of why I love PlattForm. It has a very profound commitment to helping worthy causes. One of the ways it does this is through Team Phil, PlattForm’s in-house philanthropy organization.

Well, FY 2014 has...

Mar 15

1. The Importance of Research and User Testing

Why is this so important?


  • The end user is different than both the designer and the client.
  • All projects begin with assumptions. It is essential to research and challenge...
Mar 13

Does reducing visual clutter around a quick contact form – guiding prospective students to a clear call-to-action – improve inquiry conversion rates?

This is what we tested for all of the Institute of Technology’s pages for the Modesto, California, location that...

Mar 11

On Monday, March 9th, Apple revealed the details behind the long-awaited Apple Watch. First announced in early September, the watch is Apple’s first foray into wearable technology. As expected, retail, travel and tech...

Mar 6

We are getting ready to attend the 2015 SXSWedu Conference and Festival from March 9-12 in Austin, Texas. This year’s conference promises to deliver cutting-edge topics and ideas through more than 300 sessions and 700...

Mar 3

Increased investment in Facebook translates into higher quality conversion volume and a new platform for reaching our partners’ target audience.

PlattForm’s digital media team’s mission for 2014 was to grow and scale our partners’ paid Facebook campaigns to...

Mar 3

Meet Erica Super, Director of PPI Planning. Erica oversees the group responsible for pay-per-inquiry strategy and analytics. With a focus on data and innovation, her team maximizes marketing dollars within this channel to find the most effective solutions for connecting...

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