Academic Program Management

Sustainable Enrollment Growth Starts Here

From consideration through graduation to career planning, we help you find and retain students who thrive.

Academic Program Management

Many institutions lack the support and funding to expand their student base. What changed? Increased competition, program demand, course delivery and shifting student demographics lead the list of challenges to sustainability. We help you turn those challenges into opportunities.

We know growing just your online programs won’t lead to long-term success. That’s why we offer holistic support for your on-campus, online and hybrid programs.

We partner with you to deliver enrollments through our Academic Program Management (APM) suite of services.

Our Solutions Are Focused on Student Outcomes

Now more than ever, higher education is valued according to job potential.

Career planning is central to Academic Program Management. It is also the end goal of a journey that begins with enrollment and matures through graduation.

With the entire student journey in mind, it becomes vitally important to attract the right students from the beginning through effective marketing. Without this solid marketing foundation, schools need to work harder every step of the way.

Knowing how to attract successful students has been central to our success in education during the last 25 years, and it’s a strength we leverage for Academic Program Management.






Career Planning


Capital Investment

The cost of a new program can be daunting. We offer a model where we make the up-front financial investment and share the program risk.

Market Research

We examine audience profiles, degree demand, job market and growth, local and regional competition, and our ability to promote your programs. As we examine the external factors, we turn our attention inward to verify your institution is prepared to support the projected growth.



We draw on 25 years of education marketing experience to attract the right students from the first encounter with an integrated approach featuring cross-channel media optimization and attribution.

Student Recruitment

Using a consultative approach, our enrollment advisors engage with students to understand their professional and academic goals. We pre-qualify prospective students and help them submit the required application documents on time. We work with you to ensure a smooth transition for students into the care of your faculty and staff.


Student Retention and Support

Student support is essential at each step along the way, and we help you provide personalized attention to every learner. From information on getting started, to how to be a successful student, to coaching at-risk students, to a clear strategy on how to retain students through graduation, our dedicated student services advisors guide students to successful program completion.

Faculty Support

We can help assist your faculty in understanding best practices for course design and delivery and provide training on the latest tools and techniques. We provide advice and support for online, hybrid and face-to-face pedagogy where and when you need it.


Course Development

Our team can meet your needs for course development at any level. Using the learning management system (LMS) of your choice, we work with your faculty to design and develop an online course or help you supplement an in-house design team with emerging technologies and leading-edge design.

Technology Support

We support all major LMS platforms, provide an integrated CRM and offer 24/7 help desk assistance. Our team provides insights around student data and analytics, helping you understand and improve student outcomes. We conduct insight reporting on help desk inquiries, abandon rates, and faculty- and student-related escalations.


Career Planning

For many, the value of higher education is linked with job potential at the end of their student journey. We offer career planning, help develop student portfolios and connect students with prospective employers.

A strong partnership requires honesty, transparency and accountability. Having one makes all the difference, and our partners say it best:

Plattform's ability to offer industry-leading expertise in both digital marketing and recruiting on a customized level led to our decision to work with Plattform. Plattform has demonstrated a firm commitment to the JWU School of Online & Continuing Education, while ensuring our traditional on-campus operations are positioned to achieve continued success.

Joshua McCarthy
Director of Marketing & Financial Operations

About Plattform

Founded in 1989 as the idea of a few passionate individuals, we pioneered the field of education marketing with enrollment solutions for colleges and universities. We now have 550 education experts around the world.

To truly help institutions grow in the environment of today’s challenges, we needed to extend our partnership beyond enrollment. Academic Program Management is a giant leap forward for institutions, empowering them to ensure outstanding student outcomes and placement for on-campus, online and hybrid programs.


managed in marketing spend over the past 5 years for more than 50 clients


awards received for outstanding creative work over the past 5 years


typical decrease in cost-per-enrollment after clients partner with us


of our clients indicated that PlattForm was a strategic partner


Our senior leadership team has extensive higher education experience and has launched more than 150 top-tier programs worldwide.

Steve Fireng


Nirmeen Hasan

VP of Academic Partnerships

Nancy Coleman

VP of Academic Services

Rob Schipull

VP of Business Intelligence

Rob Young

Managing Director


with Us

Interested in program management, integrated marketing and sustainable growth? We’d love to continue the conversation and learn more about your institution.

Nirmeen Hasan



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